Monthly Archives: November 2016

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Media Release – November 28, 2016

Response Marketing Group, Richmond, Virginia, is celebrating their 30-year anniversary as an industry leader in data-driven marketing and advertising. Both original Founder and agency Principal Stuart Holt and principal, President and CEO, Jim Harenchar believe that some of the basic elements of success in marketing have not changed. “Since our inception in 1986, knowledge has always been critical and those companies that embrace and deploy data insights are consistently winners.” According to a recent Gartner survey, interest in big data technologies and services is at a record high, with 73% of the organizations surveyed investing or planning to invest in them. But most organizations are still in the very early stages of adoption while only 13% of those they surveyed had actually deployed these solutions. Holt believes that with the proliferation of traditional and digital data, many agencies have no idea how to make this overwhelming information actionable and campaigns measureable.  It is a big part of why Response Marketing Group has continued to find such great success for their clients over thirty years. The agency continues to focus on core sectors that have been their historical strengths: Financial Services, Hospitality and Non Profit, serving clients such as Wells Fargo, [...]

By | November 28th, 2016|News|0 Comments

Media Release – November 21, 2016

Response Marketing Group, Richmond, Virginia , has recently launched a focused Healthcare effort  to address the exploding use of data within the healthcare sector. RMG has been celebrating their 30-year anniversary in 2016 as an industry leader in data-driven marketing and advertising, and sees a tremendous opportunity to bring their vast experience in analytical marketing to health systems. Original Founder and agency Principal Stuart Holt believes that some of the basic elements of success in marketing have not changed. “Since our inception in 1986, knowledge has always been critical and those companies that embrace and deploy data insights are consistently winners.” According to a recent Gartner survey, interest in big data technologies and services is at a record high, with 73% of the organizations surveyed investing or planning to invest in them. But most organizations are still in the very early stages of adoption while only 13% of those they surveyed had actually deployed these solutions. According to a study conducted by CDW Healthcare with O’Keefe & Company, the top motivational factors driving analytics are: the rising cost of healthcare (59%), Medicare/Medicaid EHR incentive programs (44%) and accountable care (41%).  Systems like Cleveland Clinic and Mayo Clinic are heavily investing [...]

By | November 21st, 2016|News|0 Comments