Personalized Multi-channel Healthcare Marketing
PLAN, BUILD AND LAUNCH HIGH-PERFORMING CAMPAIGNS
Every prospect and patient is different, not only in their needs and interests, but also in the way they choose to consume marketing messages. Leveraging consumer insights and consumer data, Response Marketing Group reduces the complexity of multi-channel marketing so busy marketers can communicate with prospects and patients through their preferred channels. From print, email and search to social, mobile and the web — RMG helps marketers acquire new patients, grow service line revenue and build patient loyalty by developing more personalized marketing communications.
Most hospitals are sitting on a wealth of data – untapped potential to develop targeted messaging to the right audience at the right time. With volumes of unstructured, uncleansed and unactionable data, hospital marketers have failed to leverage the information that has been collected through investment in events, sponsorships, conferences and marketing activities.
RMG provides healthcare marketers with a unified, cleansed and enriched view of all available marketing data to power exceptional, authentic consumer experiences across any channel or device. The solution starts with a simple data assessment, then incorporates predictive analytics and deep analytical insights to help healthcare marketers more cost effectively achieve their patient acquisition, service line, and patient loyalty goals with a significant, demonstrable return on marketing investment.
Examples of our approach include:
Everyone needs new patients, but healthcare marketers want the right ones; the patients most likely to benefit from services that are highly valued by organizations and the ones who will keep coming back for additional healthcare needs and services. We get that, so our approach to patient acquisition is unique — we start by identifying the best patients, then help marketers find prospects in their market who look just like them.
SERVICE LINE TARGETING
RMG can apply powerful analytics to an organization’s existing prospect database to create targeted groups of consumers most likely to need and respond to marketing campaigns. By creating a smarter list, marketers can be assured their campaigns will have higher response rates, more conversions and a better overall ROI. We get started by initiating a Data Assessment to pinpoint the best prospects or patients for a service line or procedure-based campaign, including Orthopedics, Cardiology, Women’s Health, Primary Care and others.
With increasing frequency, hospitals are recognizing that physicians are the key element in long-term admissions growth. As administrators scramble to fill hospital beds in this time of increasing competition, governmental regulation, and managed care they have come to recognize physicians as the primary distributors of hospital services. We work with hospitals to understand the needs of your primary care physicians and practices and focus on strategies and campaigns to drive patient volume.