Kim Farlow specializes in crafting strategic communications solutions to address complex business challenges. She is expert in public relations planning, internal communications, crisis communications and special event design and execution. Additionally, she has considerable experience in digital communications, having run websites and social media channels for both corporate and non-profit clients.
Kim is an adjunct professor at Virginia Commonwealth University’s Richard T. Robertson’s School of Media and Culture. She teaches the School’s capstone course, “Public Relations Campaigns,” to seniors in the public relations sequence.
A graduate of the University of North Carolina at Chapel Hill, Kim earned double bachelors’ degrees in Journalism and Speech Communications. She graduated with departmental honors and was a McKnight Foundation Scholar.
Kim was honored with the YWCA’s “Outstanding Woman in Communications” Award in 2009 and was awarded the Thomas Jefferson Award for Excellence in Public Relations by the Public Relations Society of America, Richmond Chapter, in 2013. She was accredited by the Public Relations Society of America in 1988 and served as president of PRSA/Richmond.