our-team

Barry Kessel

Barry Kessel is an expert in the interrelated disciplines of direct, digital, social, brand and database marketing. He brings deep hands-on experience marrying data, channels, and communications to create and foster mutually profitable brand-consumer relationships.

He has held senior positions within Wunderman (including President of Wunderman, NY and CEO of Wunderman, Washington, DC), Havas, and Young & Rubicam Brands. He has been in a leadership role on multiple WPP client-centered multi-agency teams. His client relationships have included IBM, AT&T, Microsoft, Merrill Lynch, Miller, Vanguard, Dell, AARP, Pfizer, American Express, P&G, Kraft, Chase, the International Olympic Committee, UPS, United Airlines, Merck, Citibank and Audi.

He combines roles as strategist, practitioner and advisor to manage the marketing equation. Clients value his contributions as a proven leader, mentor and manager.

Barry helps clients define marketing objectives, organize resources and talent to meet those objectives, create the proper measurement systems, define/refine the branded customer experience and design programs that deliver measurable, sustainable improvements in marketing effectiveness.

He has been recognized with multiple industry awards, including DMA Echo Awards and AMA Effie Awards. The DMA recognized Barry with their most coveted award, the Henry Hoke award, for innovative use of marketing channels.

Laura Bates

Laura Bates is a former brand executive with Procter & Gamble, Marriott International, and Domino’s Pizza. Experienced in marketing and brand management, she has been instrumental in creating positive change and in enhancing the value of brands for Fortune 500 companies as well as for smaller, start-up companies.

In her career, Laura has:

  • Repositioned leading global brands in service industries and in consumer packaged goods
  • Created a new luxury brand in China
  • Developed innovative products in beauty care, quick-serve restaurants, hospitality, banking, insurance, health care and education
  • Defined new innovation processes for Fortune 500 companies
  • Created award winning design and experiential strategies for hospitality brands

While serving as Senior Vice President, Brand Management at Marriott International, Laura directed brand strategy efforts for both Marriott Hotels, Renaissance Hotels and led major initiatives to reposition Residence Inn and TownePlace Suites. She also planned the reengineering of Marriott’s product design and innovation process. And for Marriott’s expansion into the spa industry, she defined a brand and business strategy.

Before joining Marriott, Laura worked on several of Procter & Gamble’s brands, including Vidal Sassoon and Max Factor.

While at Procter and Gamble, Laura spearheaded the launches of 14 new products. One of those was among the most successful new-product launches in the history of consumer packaged goods.

Tim Redden

Tim has been a highly successful subject matter expert in fundraising, development and donor cultivation. He has an impressive track record of working with nonprofit clients and has been part of senior Development leadership teams for 3 successful +$1 billion university capital campaigns. He assists clients in creating customized development programs according to organizational needs, delivering successful strategies that bring in substantial donations while carefully structuring process to increase yield per donating entity.

His experience includes designing and directing team efforts to identify and acquire donors in the multimillion-dollar range for major national non-profit organizations. He successfully closed more than $7.2 million of gifts for the Center of Global Health, an international, pan-university program at the University of Virginia. Tim has also worked at Pew Research, The American Humane Association, Cornell University, The University of Virginia, and Fork Union Academy to name a few helping them all grow fundraising revenues. This illustrates his experience in cultivating major corporate and private foundation donors from initial networking through many phases of discussion, negotiation, and ongoing client management.

His core strength is providing strategic insight and leadership to help clients Increase average direct mail response rates from less than 1% to 12% by cross-referencing donation list with current donors and high net worth zip code regions, thus improving average gift size by 20%.