Business, ultimately, comes down to relationships.

Can you imagine sitting with your three closest friends and knowing nothing about them? What would you talk about? How would you plan events or gatherings together? How would you even know that these are people you want to associate with in the first place?

The idea sounds ludicrous. Yet, so many businesses are willing to sit down and create strategies to drive results without knowing enough about their prospects and clients to ensure they’re moving with their best foot forward.

We’ve seen some organizations lack even the basic understanding of their customers’ demographics.

It’s safe to say that any strategy developed or executed without a deep understanding of prospects and clients is likely to fall short of desired results.

Here are a couple of steps to take for this important area for your organization:

1. Analyze Your Data

This is the most reliable, definitive way to ensure you’re making decisions based on fact and not assumptions or gut feelings.

Analyzing your data gives you the raw, unfiltered insights you need to make strategic decisions to drive results in your organization.

2. Ask Your Customers!

Have you ever wondered about a very specific insight relative to your customer, their thinking, or behaviors? Are you ever curious about how your audience will respond to a new offering, service, product, or attraction, and don’t have the data to review and get an answer?

Here’s a simple tip: Ask your customers!

Often, we underestimate the power of going directly to the source to receive their insights. It’s a great way to further your understanding of your prospects and clients and develop your relationships with them too!

This list could go on, and on (and on!), but these two steps are key to gaining the vital understanding you need about your customers to make decisions based on fact—not guesses or gut feelings.

For 35 years, RMG has been a premier provider to the Tourism and Hospitality industry, providing data hygiene, visitor analysis and predictive modeling. If you’re ready to analyze your data or engage with your customers, RMG is ready to help guide those efforts for you. Watch our video below to learn more about how and why data is critical for the tourism industry.