According to the recently released The State of the American Traveler Q3 2017 tracking survey from Destination Analysts, Inc., American leisure travelers continue to be optimistic about the amount of travel they will enjoy in the upcoming year. According to the tracking survey, leisure travel optimism is at the same level as last summer, with 32.9 percent of Americans planning to increase the number of trips they will take in the next 12 months. Leisure travel spending expectations are also at a high, with 34.4 percent of American travelers expecting to increase their leisure travel spending, up from 32.8 percent last summer.
The report delivers a high level picture of six important segments that are frequently discussed by travel industry professionals. The graph below shows the relative sizes of the segments studied in this report: Sporting Event Travelers, (which comprise only 16.5 percent of the traveling public), Festival & Special Event Travelers, Millennial Travelers, DMO Resource Users, Parks & Monuments Travelers and Affluent Travelers. From the data, we found the insights captured regarding Millennial travelers to be very enlightening. Does this confirm or surprise you?
THE STATE OF THE AMERICAN TRAVELER SURVEY is conducted quarterly by Destination Analysts, Inc., a San Francisco-based tourism industry research company. The survey is conducted online amongst a nationally representative sample of adult Americans. From July 1st to July 7th, 2017, surveys were collected from a group of respondents who were then screened by their leisure travel behavior. Only those respondents who had traveled at least once in the past 12 months for purely leisure or personal reasons were interviewed.