“Everyone is not your customer,” the timeless quote from Seth Godin, is something you will hear from us quite frequently. Why? If you are in marketing today, data is everywhere. In fact, many of our clients feel they are drowning in data. At what point in history was it possible to know so much about an individual? Their likes, loves, dislikes, passions and more. Better yet, most of that data is self-reported! With the abundance of data available to create personas, segments and custom marketing, clearly we’re capable of recognizing that not everyone is or can be your customer. But are you taking full advantage of the unique assets available to you?
Whether it’s developing a Customer Communication Plan (CCP), deploying Bullseye from RMG (our identity resolution service), or crafting a multichannel digital audience prospecting campaign, our value is in making your programs more effective.
If you are a marketer today looking to develop a Customer Communication Plan (CCP), deploy an identity resolution solution like our Bullseye technology, or craft a multichannel audience prospecting campaign, our value is in making your programs more effective.