What We Do
“Everyone is not your customer,” the timeless quote from Seth Godin, is something you will hear from us quite frequently. Why? If you are in marketing today, data is everywhere. In fact, many of our clients feel they are drowning in data. At what point in history was it possible to know so much about an individual? Their likes, loves, dislikes, passions and more. Better yet, most of that data is self-reported! With the abundance of data available to create personas, segments and custom marketing, clearly we’re capable of recognizing that not everyone is or can be your customer. But are you taking full advantage of the unique assets available to you?
Whether it’s developing a Customer Communication Plan (CCP), deploying Bullseye from RMG (our identity resolution service), or crafting a multichannel digital audience prospecting campaign, our value is in making your programs more effective.
If you are a marketer today looking to develop a Customer Communication Plan (CCP), deploy an identity resolution solution like our Bullseye technology, or craft a multichannel audience prospecting campaign, our value is in making your programs more effective.
Acquisition & Retention
Data Analysis & Predictive Modeling
Strategic Planning & Campaign Execution
Do You Really Know Your Customers & Prospects?
Is there a secret sauce to acquiring new customers? We think so, and RMG has been helping clients determine what they know and what they DON’T know about their current customers and prospects. Helping clients leverage the “discovered” information is critical in making their marketing planning better focused and more effective.
For over 30 years, RMG has been an industry leader in data analysis, measurement and implementation. Come learn more about what makes us so good.
Acquisition & Retention
“You can’t choose what you don’t know exists.” That phrase really resonates with us and is often part of our discussion with new clients. Using data and insights, our approach is to help improve marketing performance. Smart, integrated marketing isn’t about sending email, social, direct mail or a blog. It’s about using both “known” and “unknown”information to start meaningful dialogue with your varied audiences. Building long-term engagement is the key to stronger profits.
Data Analysis & Predictive Modeling
Industry analysts are now saying that Data is the new oil – harvesting a commodity for future growth. RMG helpscompanies maximize the value of customer and prospect data that resides in your organization. We use that data to answer tough questions like “What’s the ROI on that program,” “How can I measure response attribution,” or “How do I identify anonymized individuals in the digital space in a highly regulated and compliant way?”
Strategic Planning & Campaign Execution
Who doesn’t want implementation in a more cost effective, one-stop, best of class execution process? No one, so you shouldn’t accept any less. We develop an omni-channel strategy paired with flawless execution, generating outcomes that meet or exceed goals.
We believe in Results, not Excuses.