A 2024 Tourism “Must Read”

If you are in the tourism industry and recognize the power of data, this report from Sojern is a “must read” as you plan for 2024. As stated by Sojern “Data is often an underutilized asset in destination marketing. Shockingly, only 8% of DMOs consider it to be valuable for the execution of their campaigns. When you leverage the untapped potential of data during the execution phase, you can make informed marketing decisions, fine-tune your tactics, and optimize for the best performance.”

Explore and download the report below.