Case studies
At RMG we are proud to work with clients who appreciate the value of data in their marketing systems. Here we highlight just a few examples of our work. Explore these case studies how we’ve taken these engagements to the next level.
Tourism
We have been working in the travel and tourism sector since 1997, with major hospitality leaders such as Marriott, The Ritz Carlton and Disney as well as independent properties, Convention & Visitors Bureaus, State Tourism Departments and industry advocates like Southeast Tourism Society and the Resort Hotel Association.
Finance
Our heritage is firmly rooted in financial services, dating back to 1986. Since the early days at RMG, our bank and credit union clients have embraced the use of predictive modeling: next-likely-product purchase, cross-sell and upsell, acquisition and retention campaigns. Our channel-neutral methodology delivers an unbiased approach to marketing effectiveness.
Healthcare
& Veterinary
Data-driven marketing lends itself perfectly to the Healthcare and Veterinary industries. RMG has partnered with organizations supporting wellness outcomes and revenue growth while remaining compliant with HIPAA and other relevant regulations, allowing marketers to deliver health outcomes to their clients and ROI-based success to their stakeholders.
Insurance
In a highly competitive and regulated industry, finding the right audience is key to driving marketing success. Our experience includes providers that focus on traditional life/home/auto to the Hyper Wealth segment that is very difficult to identify and target. RMG delivers consistent campaign success across every insurance segment.
Infrastructure
The use cases for visitor intelligence and enhanced marketing strategies apply equally well to the Infrastructure industry, supporting public and private organizations in marketing and communication efforts. RMG has partnered with organizations such as United Bridge Partners to leverage de-anonymized visitor data from local locations, allowing UBP to efficiently get the right message in front of the right people.
Non–profit
RMG has worked with non-profit partners since their inception in 1986. Providing core services such as data hygiene and specialty list services, direct mail and email creative and deployment, member/donor segmentation and predictive modeling. The focus is on helping non-profits maximize their budget by measuring ROI and delivering assets that drive member growth, donation growth and critical retention.
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