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Full Tourism Recovery Not Expected Until 2023-24

                    According to a newly released McKinsey Research report, their tourism recovery model forecasts a cumulative drop of $3 trillion to $8 trillion before tourism expenditure returns to pre-COVID-19 levels. Recovery will be slow and driven by the underlying dependencies countries had on domestic and nonair travel. An optimistic recovery scenario, combining rapid virus containment and rebounding economies, will see recovery to 85 percent of 2019 volumes by 2021 and a full recovery by 2023. For the full report, click here https://www.mckinsey.com/industries/travel-logistics-and-transport-infrastructure/our-insights/covid-19-tourism-spend-recovery-in-numbers?cid=other-eml-alt-mip-mck&hdpid=e6aafcaa-045d-4edd-a1e8-928474b32579&hctky=10102919&hlkid=69a4838c7bbb4e19992059b3f56f62bc

By |October 26th, 2020|Categories: News|0 Comments

US Travel Digital Ad Spending Will Drop By 41.0% (YoY) To Just $3.24 billion.

All of us working in the tourism and hospitality sectors are acutely aware of the impact the pandemic has had on our industry. If you did not see the recent research from eMarketer, here is a link to the startling facts; https://www.emarketer.com/content/travel-industry-ad-budgets-crater-historically-challenging-year?ecid=NL1001                                 So now what? Our industry is not one to stick our heads in the sand, so recovery is taking many shapes. At RMG, we've been advocates of using these "down times" to focus on greater understanding of your data: exactly who are your [...]

By |October 6th, 2020|Categories: News|0 Comments

Is Your Next Visitor Possibly The Most Important Ever?

In our post-COVID world, is it possible that the visitors you are seeing now might be the most important ever? These travelers have self-identified as individuals who 1) are willing and interested to spend their time and money in your location and 2) Demonstrate a trust factor that allows them to WANT to be in your market over others. As such, understanding as much about them is critical to building a relationship, increasing engagement and enhancing your visitor insights. Using tools like Bullseye from RMG to identify these visitors by first and last name, terrestrial and email address and enhancing [...]

By |June 22nd, 2020|Categories: News|0 Comments

Early Guidance For Tourism From China’s First Weeks Following Re-Opening

If you haven't had the opportunity to read the latest McKinsey Consulting report on China's travel behaviors following the re-opening of the market, I encourage you to download their analysis here. The-way-back-What-the-world-can-learn-from-Chinas-travel-restart-after-COVID-19-vF Here are some of the critical takeaways our Tourism operators and marketers can glean from the first few weeks of their experience: McKinsey’s China consumer-sentiment survey shows that confidence in domestic travel rose by 60 percent over the past two weeks. Domestic, even regional travelers are still cautious. They prefer to stay close to home—choosing, for example, to drive or take trains to regional destinations. “Staycations” are popular [...]

By |May 12th, 2020|Categories: News|0 Comments

RMG Hosts Webinar – “Ready To Roll – 3 Steps To Fine Tune Your Marketing For Post COVID Recovery”

Team RMG was excited to host a Webinar for the Southeast Tourism Society focused on post COVID-19 recovery. With 34 years in business and multiple national crises or recessions, Response Marketing Group has learned one valuable lesson - those best prepared and ready to resume marketing will recover quickest. Whether you’re managing a local or regional CVB or a state tourism office, understanding your visitor and target audience is mission-critical in the coming environment. Click here to download a copy of the presentation: https://bit.ly/STSReadyToRollPDF Click here to link to the full webinar recording: https://bit.ly/STSReadyToRollWebinar

By |April 30th, 2020|Categories: News|0 Comments
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