If A Picture Is Worth A Thousand Words . . .

With SmartPIXL from RMG, you can gain website visitor names, emails and hundreds of demographics to begin multichannel engagement with those who visited your site.  If you're spending over $5,000 per month on targeted display, SmartPIXL is a resource you must have! Google Analytics only tells you part of the story, SmartPIXL tells you the Who, What and Where that you can only get from RMG. Click to see a sample of our custom reporting that provides unmatched site visitor intelligence. SmartPIXL Sample Report 2022

By |August 15th, 2022|Categories: Data Driven Marketing|0 Comments

What Does Data-Driven Mean To You?

What Does “Data-Driven” Mean To You?In the past week, I received emails from two respected sources – one from McKinsey Consulting and the other from eMarketer. Both were talking about how companies should be focused on harvesting data and using the constantly expanding technologies and platforms available today to better understand customer interests and behaviors. In fact one was pointed in stating “Don’t make the mistake of missing out on the next big thing again. And we predict the future of the marketing world will be forged by data-driven creative analysis that provides clear insights into what's working–and what’s not–with [...]

By |June 22nd, 2022|Categories: News|0 Comments

Get Ready For New Privacy Laws in 2023

  According to CPO magazine, it's never too early to start thinking about the impact of new privacy regulation that goes in to effect in 3 states in 2023. Since one of those is my home state of Virginia, here is some helpful advice from their recent article as we all prepare for the new regulations. New omnibus privacy laws will go into effect in California and Virginia on January 1, 2023, creating a slew of updated regulatory requirements for businesses. Colorado won’t be far behind, with the state’s own version of the law going into effect on July 1, [...]

By |May 26th, 2022|Categories: News|0 Comments

Bullseye Geoframe Builds 65,000 New Contacts For AO Tourism

The impact of football on college towns is well known, and perhaps nowhere greater than in the SEC. Auburn Opelika Tourism wanted to better identify and quantify the visitors that descended on their market during the 90 days of college football season. Partnering with RMG, we built 4 geoframes around key locations within the Auburn and Opelika geographies so we could better understand the participation of locals as well as visitors. Over the 90 day period, RMG identified over 6.5M mobile devices in market, which allowed us to match 784,000 individuals with a name, address and demographics. After we removed [...]

By |April 22nd, 2022|Categories: News|0 Comments

It’s March – Are You Ready For The Spring Break Bounce?

It’s March, 2022 – Are You Ready For The Spring Break Bounce Get To Know EXACTLY Who Your Visitors Are. As the unofficial kickoff to spring and summer travel season starts with Spring Break, colleges and many private schools have gotten 2022 off to a start this week. Over the next 12-16 weeks, DMOs, resorts and attractions can expect to see a robust travel market. According to a recent Allison+Partners survey, more than half (56%) of Americans are planning a trip this Spring and 37% are planning to travel during Spring Break specifically—an increase from the 29% who [...]

By |March 15th, 2022|Categories: News|0 Comments
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