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Maximizing Impact with Smart Data When Budgets Are Tight
As marketing budgets tighten and tourism numbers drop, cutting back on marketing can have devastating, long-term consequences. Historical examples like Colorado’s 90s budget cuts and Florida’s pandemic-era struggles reveal how drastically marketing reductions can hurt revenue and market share. In 2025, with state budgets shrinking by 6%, many are making similar cuts, risking slower recovery. Our blog explores how you can avoid these pitfalls by using RMG’s data-driven solutions like SmartPiXL and Bullseye to target the right audiences and maximize your ROI.
Summer 2024 Insights Recap
As summer fades and the final quarter of 2024 approaches, it’s time to gear up for the last push of the year. At RMG, we’ve been busy gathering insights this summer to help you stay ahead in the game. Explore our summer insights recap.
Unlocking the Power of Email Marketing: Lessons from My Internship
As I conclude my RMG internship, I reflect on a transformative experience in multi-channel content creation. This journey has deepened my understanding of marketing strategies and tied seamlessly with my academic studies.
McKinsey Travel Trends & Visitor Intelligence for Your Business
Leverage visitor intelligence this summer to boost marketing success. Understand travel trends and preferences, enhance engagement, and drive revenue with RMG’s data-driven solutions.
🍝 What can a can of noodles teach you about marketing?
Years ago, a food manufacturing client specializing in canned pasta products experienced the power of customer data firsthand–and their lesson learned still applies today.
Exciting News from RMG! 🌟
We are thrilled to announce that Melissa Lewis has joined our team as a Senior Account Executive! With her impressive blend of strategy, creativity, analytics, and proven go-to-market tactics, Melissa is set to lead our partner development and enhance customer relationships to new heights.
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