Southeast Tourism Webinar – Making Sense of Ad Tech

Perhaps never in tourism history has the need to collect and apply traveler insight been as great as 2021. Coming off the impact of COVID on the industry, those that will emerge the fastest and the healthiest are organizations that embrace, collect, apply and measure data. RMG is pleased to be providing products and services that allow our clients to better navigate the landscape of Ad Tech Thanks to our great friends at Southeast Tourism Society for hosting the webinar "Making Sense of Ad Tech in 2021". I was honored to present our POV on the role of Ad Tech [...]

By |September 14th, 2021|Categories: News|0 Comments

Jane Smith Was On Your Website Last Night

Jane, mother of two children 12 and 14, marathon runner and avid skier, was on your site looking at your area and attractions. She has been to Orlando, the Grand Canyon and Boulder in the last 3 years. She may have clicked on a Facebook ad or found you on a Google search or received your email. Do you know? Not just how she found you, but all about Jane and her interests? […]

By |July 27th, 2021|Categories: Customer and Client Insight|0 Comments

The Importance of Knowing Your Customer and Prospect

Business, ultimately, comes down to relationships. Can you imagine sitting with your three closest friends and knowing nothing about them? What would you talk about? How would you plan events or gatherings together? How would you even know that these are people you want to associate with in the first place? […]

By |June 8th, 2021|Categories: Customer and Client Insight|Tags: , , |0 Comments

The Goldmine You’re Sitting On

You’re sitting on a goldmine, and may not even know it. We’ve worked with countless organizations over our 35 years in business. We’ve seen hundreds of thousands, and even millions of dollars thrown at marketing and advertising campaigns—and even with all of that money spent, some organizations still didn’t have a good grasp on their customers’ basic demographics prior to working with us. […]

By |May 24th, 2021|Categories: Data Driven Marketing|Tags: |0 Comments
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