While we love to talk about marketing and the value in data, our most recent podcast episode takes a far more playful point of view.
In this episode of Unscripted, RMG’s CEO, Jim Harenchar, chats with Eric Ryan from Offensively Creative and Tom Prendergast from 190west to explore the latest in marketing, current news, and some of his favorite pop culture picks, including why Bruce Springsteen is forever “the Boss” and a spoiler-free recommendation for The Game with Michael Douglas and Sean Penn.
Watch and hear why Jim is a Coldplay fan, loves chocolate, and considers Indiana Jones one of the best movies ever.
And if you really just wanted the marketing insights, we’ve captured them here for you:
- Data-Driven Focus: RMG emphasizes the importance of data in marketing, using insights to identify and understand prospects and customers across all business sizes.
- Budget Efficiency: No matter the company’s size, making the most of a marketing budget is critical. Data-driven decisions maximize the impact of every dollar spent.
- Influencer Relevance: Influencers connect with niche audience segments. Effective marketing targets groups based on specific lifestyles and preferences.
- Personalized Marketing: RMG highlights how demographic and lifestyle insights (e.g., empty nesters vs. families) drive messaging that truly speaks to customer needs.
- Proprietary De-Anonymization Technology: RMG’s technology de-anonymizes website visitors, revealing details like name, location, and demographic data. This allows for precise, personalized follow-up and engagement.
With over 38 years of experience, RMG has refined a data-centric approach that helps businesses optimize budgets, understand audiences, and boost engagement. Our proprietary tools offer you deep insights into customer demographics, empowering you to tailor your marketing in meaningful ways.
