Are your marketing efforts actually reaching the right audience? Or are you just hoping for the best?
James Harenchar, CEO of Response Marketing Group, joins the podcast to break down how businesses can track, analyze, and optimize their marketing strategy using real data—not guesswork.
Key Insights
- Marketing has changed—but the fundamentals remain the same.
- Response attribution matters. If you don’t track what’s working, you’re wasting budget.
- AI is a tool, not a strategy. Data-backed decisions still drive results.
- Personalization wins. Generic messaging doesn’t convert. Targeting the right audience does.
Jim shares real-world examples of brands optimizing their campaigns and increasing conversion rates. Learn how Ritz-Carlton improved bookings by 30% just by aligning messaging with real customer data.
Take Action
Learn how you can do this in the full episode, or reach out to learn how RMG can help you deploy these strategies today.