Use Data to Improve Marketing Results

Most businesses collect data. Few know how to use it effectively.

Jim Harenchar, CEO of Response Marketing Group, shares how data helps businesses improve marketing results on The Digital Slice Podcast. RMG has worked with brands like The Ritz-Carlton, Georgia Tourism, and Community Veterinary Partners to track customer behavior and refine marketing efforts.

Key Insights

• Test and learn: Small experiments reveal what works before committing large budgets.
• Measure success: Use data to track conversions, not just clicks.
• Understand leads: Identify what customers engage with on your site.
• Retarget effectively: Focus ad spend on visitors who show interest.
• Respect privacy laws: Stay compliant while using tracking tools.

Why This Matters

Many businesses rely on guesswork. Data removes uncertainty.

Jim explains how RMG developed proprietary tools like SmartPiXL and Bullseye to track customer engagement. These tools help businesses connect website visits or on-site visits to real-world actions.

Most visitors (70%) return to the same destinations within three years. Businesses that use data to stay top-of-mind increase repeat visits and revenue.

Take Action

Audit your data. Are you tracking the right metrics? Are you using them to adjust your strategy?

Learn how you can do this in the full episode, or reach out to learn how RMG can help you deploy these strategies today.