Your marketing strategy might be wasting money. Do you know which half?
In this episode of The Michelle Pascoe Hospitality Podcast, Jim Harenchar, CEO of Response Marketing Group, breaks down how hospitality businesses can use data to improve customer experience, increase retention, and optimize marketing spend.
Key Insights:
- Data beats intuition. Many businesses guess who their customers are. Data tells the truth.
- Personalization works. Ritz-Carlton increased bookings by 30% by aligning ads with real customer behavior.
- AI is a tool, not a strategy. Collecting and analyzing data is the foundation of smart marketing.
- Response attribution matters. Track what’s working so you stop wasting budget on what isn’t.
Take Action
Learn how top hospitality brands are getting better results with the same budget, reach out to learn how RMG can help you deploy these strategies today.