How a 39-Year-Old Business Still Leads with Data
Jim Harenchar built a data-first company in 1986.
Today, his team still uses the same principles—refined by decades of testing, modeling, and practical application.
In this episode of Charleh with Friends, we talk about how smart use of data can grow your business, reduce waste, and make every campaign more effective.
Key Insights
Data fundamentals haven’t changed—just the volume and access
Modeling and segmentation still outperform guesswork
SUV ownership predicted financial product behavior
Direct mail still beats email in response rates
Small businesses can start with spreadsheets and scale slowly
Most campaigns fail from lack of measurement, not bad ideas
Test everything. Track everything. Then scale what works
