Three Ways to Reclaim Control in Uncertain Times
Most businesses waste time guessing what will work.
Jim Harenchar doesn’t.
As President and CEO of Response Marketing Group (RMG), he brings 39 years of experience helping major brands like Ritz-Carlton, Visit Savannah, and Arkansas Tourism make data work harder—and smarter.
In this podcast episode, Jim breaks down a practical, no-fluff approach to data-driven marketing.
Key insights:
- Start with a solid data foundation
You can’t market to someone you don’t understand. Segment your audience. Fill in the blanks with third-party data if needed. - Segment by behavior, not guesswork
He shares how targeting pet owners with two animals and tracking visit history led to over $1.5 million in new revenue for a vet clinic group. - Test, learn, repeat
Use email, social, and even direct mail to run fast experiments. In one case, direct mail lifted results by 33%. - Use AI—on your terms
It’s a tool. Not a strategy. Combine it with real experience and sharp thinking.
If your marketing team struggles to prove ROI, this episode is worth your time.