A New Travel Mindset is Driving Travelers to Make Different Choices
Travelers aren’t spending more. They’re choosing better.
Americans this summer are planning fewer trips, but they expect more from each one.
Vacasa Reports:
- 70% will take 1–2 trips
- 76% are prioritizing “elevated experiences”
They want less stress. More meaning.
They Expect:
- Personalized planning
- Smooth booking
- Unique lodging
- Local experiences
- Real value
So how does marketing need to change?
It starts with better targeting, timing, and messaging.
How You Reach Them Matters
Your marketing tools need to:
- Activate based on real-time location and behavior
- Segment based on interests and travel intent
- Deliver content across email, text, and Meta
- Track conversions and bookings in one dashboard
That’s exactly what SmartPIXL and Bullseye do.
With RMG’s platform, tourism brands can:
- Re-engage past visitors with hyper-local SMS campaigns
- Launch email campaigns timed with AI to lift open rates
- Serve Instagram ads to users who recently visited nearby destinations
- Track foot traffic to confirm campaign ROI
You don’t need more impressions. You need better ones.
Focus on the Traveler’s Mindset
Today’s traveler values:
- Relevance
- Speed
- Simplicity
- Authenticity
SmartPIXL and Bullseye help you deliver all of it—without guesswork or delay.
Ask Yourself
- Are you using data to personalize your outreach?
- Can you segment audiences by behavior, not just ZIP code?
- Are you tracking what works—or flying blind?
Marketing elevated experiences requires elevated marketing tools.
Get a FREE 30 minute consult on maximizing your data capture for the rest of this Summer.