As summer fades and the final quarter of 2024 approaches, it’s time to gear up for the last push of the year. At RMG, we’ve been busy gathering insights this summer to help you stay ahead in the game.
🎁 Plus, here’s a special offer for you:
With four months left in 2024, we’re offering an opportunity for you to deploy our Ad Tech solutions to help inform your 2025 marketing strategies. Get a 4-month engagement of either SmartPiXL or Bullseye for the price of 3. Call (804-740-5460) or email us for details before this offer expires October 1, 2024.
🎧 Listen to Learn
RMG’s CEO, Jim Harenchar, shared his expertise on three must-listen podcasts this summer. From leveraging data to influence consumer behavior to mastering data attribution, there’s a wealth of knowledge waiting for you.
- Mission Money Live with Adam Torres
- Jim discusses the evolution of data-driven marketing from traditional direct mail to digital platforms. He highlights the importance of leveraging data for targeted marketing, experimenting with different channels, and adapting to new technologies, making advanced marketing strategies accessible to businesses of all sizes.
- The UnNoticed Entrepreneur
- Are you struggling to make sense of your customer data and measure marketing effectiveness across multiple channels? In this episode, Jim reveals how businesses can harness the power of data attribution to optimize their marketing strategies. From de-anonymising website visitors to creating targeted customer segments, Jim shares invaluable insights on leveraging data for improved ROI.
- THINK Business with Jon Dwoskin
- In this 20-minute episode, Jim shares insights on leveraging data in marketing and the importance of adapting to new technologies. He discusses how businesses can use even basic data effectively, avoid falling in love with untested ideas, and the significance of continuous learning and feedback in staying ahead in a rapidly evolving market.
🛌 Heads in Beds
RMG’s comprehensive segmentation initiative with The Ritz-Carlton identified nine key segments, with the top three accounting for 72% of revenue, leading to a 10% increase in engagement. This success, driven by personalized messaging and data-driven insights, was later scaled to St. Regis hotels, solidifying The Ritz-Carlton’s luxury market position.
→ Read more about The Ritz-Carlton
📊 Key McKinsey Insights
We summarized McKinsey’s 2024 travel reports, highlighting the resurgence in travel spending led by younger generations and the growing demand for personalized, luxury experiences. Our analysis shows how these trends can help the travel and tourism industries navigate the evolving landscape in 2024.
→ Explore insights from McKinsey’s reports
✉️ Engaging Emails
Jackson Bihun, a summer intern at Response Marketing Group LLC, uncovered key strategies for effective email marketing, emphasizing the importance of creative subject lines, clear CTAs, and regular audience updates.