news & Articles
Data Still Wins: Lessons from Jim Harenchar
How a 39-Year-Old Business Still Leads with Data Jim Harenchar built a data-first company in 1986.Today, his team still uses the same principles—refined by decades
How Data-Driven Marketing is Changing Hospitality
Your marketing strategy might be wasting money. Do you know which half? In this episode of The Michelle Pascoe Hospitality Podcast, Jim Harenchar, CEO of
The Power of Data-Driven Marketing on The Digital Slice
Jim explains how RMG developed proprietary tools like SmartPiXL and Bullseye to track customer engagement. These tools help businesses connect website visits or on-site visits to real-world actions.
How Data-Driven Marketing Drives Real ROI
James Harenchar, CEO of Response Marketing Group, joins the podcast to break down how businesses can track, analyze, and optimize their marketing strategy using real data—not guesswork.
Get To Know Our CEO
While we love to talk about marketing and the value in data, our most recent podcast episode takes a far more playful point of view.
Marketing Trends to Know for 2025 Planning
Trends for 2025 like AI-driven automation, hyper-personalization, and data privacy through first-party data are reshaping how brands engage with customers.
Watch Our Video Blog Posts
Explore Our YouTube Videos
Ready to Transform Your Marketing Performance?
Our experienced team is here to help you increase customer engagement, increase return on ad investment, enhance your marketing data, and get improved marketing performance.