BULLSEYE
FROM RMG

Identify Your
Unknown
Visitors

Capturing Visitor Insight In 2021 Will Be A Marketing Imperative

As visitors return to travel, wouldn’t you like to know who they are? Where they are from? How old they are? And aren’t these early visitors potentially going to be people you want to thank and stay in touch with? Isn’t now the time to invest in knowing your customer to allow you to fine tune your marketing strategies and target your most likely visitors as we begin to return to normal?

Awareness

Who is in Your Market?

  • Would you like to know first and last name?
  • Match-back to ID home & email address?
  • Are they already in your database?

Insight

What Do You Know About Them?

  • Gender, age, income, net worth, children?
  • Demographic, psychographic & geographic data appending.
  • Interests & preferences?

Engagement

Start Building a Relationship

  • Relevant messaging driven by interests.
  • Channel preference based on expressed intent.
  • Test & learn methodology.

Bullseye Utilizes Geolocation Data To Identify Anonymous Individuals
Custom Geo-frame is deployed to identify previously unknown visitors/attendees at events, visitor centers, accommodations, beaches, parks and attractions.

Provides a 360-degree view of online and offline information in a privacy-compliant way.

Why Bullseye from RMG?

  • Identify 40-75% Of Unknown Attendees At Events/Locations With Household Address And Email.
  • Gain A Complete Picture of Your Audience with Demographic/Geographic Data.
  • Develop Relevant and Engaging Messaging Across Multiple Channels By Understanding Visitor Data.
  • Increase Revenue Opportunities with Targeted Real-time Messaging.
  • Establish A Cadence of Communication With Your Visitor Segments.
  • Get Detailed Reporting To Share With Promotion Partners and Funding Sources.
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On-Site Data Capture

RMG builds and deploys Bullseye geoframe on any space.

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Matched Identity Resolution

Captured Device ID is matched to determine name, address & email.

Data enhancement can occur to create full customer profile.

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Fully Compliant DataMart

Individual ID is integrated in to GDPR & CCPA compliant DataMart along with existing/shared data.

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Awareness & Engagement

A powerful blend of innovative and persuasive strategies for both direct and brand-focused marketing & advertising execution.

These Times Demand You Fully Utilize Visitor Insights and Develop Ongoing Engagement Strategies For Your Marketing Communications.