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Full Tourism Recovery Not Expected Until 2023-24

                    According to a newly released McKinsey Research report, their tourism recovery model forecasts a cumulative drop of $3 trillion to $8 trillion before tourism expenditure returns to pre-COVID-19 levels. Recovery will be slow and driven by the underlying dependencies countries had on domestic and nonair travel. An optimistic recovery scenario, combining rapid virus containment and rebounding economies, will see recovery to 85 percent of 2019 volumes by 2021 and a full recovery by 2023. For the full report, click here https://www.mckinsey.com/industries/travel-logistics-and-transport-infrastructure/our-insights/covid-19-tourism-spend-recovery-in-numbers?cid=other-eml-alt-mip-mck&hdpid=e6aafcaa-045d-4edd-a1e8-928474b32579&hctky=10102919&hlkid=69a4838c7bbb4e19992059b3f56f62bc

By |October 26th, 2020|0 Comments

US Travel Digital Ad Spending Will Drop By 41.0% (YoY) To Just $3.24 billion.

All of us working in the tourism and hospitality sectors are acutely aware of the impact the pandemic has had on our industry. If you did not see the recent research from eMarketer, here is a link to the startling facts; https://www.emarketer.com/content/travel-industry-ad-budgets-crater-historically-challenging-year?ecid=NL1001                                 So now what? Our industry is not one to stick our heads in the sand, so recovery is taking many shapes. At RMG, we've been advocates of using these "down times" to focus on greater understanding of your data: exactly who are your [...]

By |October 6th, 2020|0 Comments

Is Your Next Visitor Possibly The Most Important Ever?

In our post-COVID world, is it possible that the visitors you are seeing now might be the most important ever? These travelers have self-identified as individuals who 1) are willing and interested to spend their time and money in your location and 2) Demonstrate a trust factor that allows them to WANT to be in your market over others. As such, understanding as much about them is critical to building a relationship, increasing engagement and enhancing your visitor insights. Using tools like Bullseye from RMG to identify these visitors by first and last name, terrestrial and email address and enhancing [...]

By |June 22nd, 2020|0 Comments
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