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Maximize Your Destination Marketing in 2025

Download our 2025 GACVB PPT

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Jim Presenting at GACVB
  • Data & AdTech – 76% of tourism marketers underuse data; better targeting boosts revenue.
  • ROAS Optimization – Tracking data improves ads and occupancy.
  • Data Foundation – Insights enhance segmentation and marketing. 

Discover how data-driven marketing can help DMOs maximize ROAS, improve targeting, and drive visitor engagement

Take the next step toward better marketing ROI, deeper customer insights, and a stronger strategic roadmap for your organization.

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RMG: Experience, Expertise & Focus

Response Marketing Group (RMG) was founded 30+ years ago to bring rigor and analysis to brand awareness ad campaigns. Since then we have stayed ahead of the technology and have embraced every opportunity to dive deeper into the data and deliver more capability with every advancement in the industry. 

Today, even with advanced technology tools, mobile, and proprietary applications, audiences are a moving target. It is our job to keep up and find truth in the relationship between brand and customer.

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"The RMG technology has increased our marketing effectiveness across every metric."
Stacy Hamilton, Director of Marketing, Alys Beach
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“RMG brought fantastic insights and a new depth to our customer understanding, leading us to improve our customer engagement metrics.”
Kevin Walsh, Director of Customer Experience, The Ritz Carlton
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“We were astounded at the visitor intelligence we gained by deploying RMG ad tech during our prime seasons. I shared the information with our Board and to better educate all of our stakeholders.”
Bennish Brown, CEO, Destination Augusta
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“We were anxious to get a better understanding of seasonal visitors and the impact of sports tourism in our market. RMG’s Bullseye technology delivered tremendous insights and unmatched visitor information we could use to engage with previously unknown audiences.”
Jeff Jarnecke, CEO, Visit South Bend
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"We deployed SmartPIXL to better understand our local and out-of-market visitors. We share the insights with our Board to build stronger advocacy and increase our support."
Andy Williams, CEO Visit Roswell
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