Case Studies > Finance > Hippo Lending
RMG’s Insights Fueled a 6x Boost in Hippo Lending’s Marketing
Discover how RMG’s data-driven insights transformed Hippo Lending’s approach, leading to significant growth in their media campaigns.
Highlights
6X BOOST
Media campaign success increased from 10%-60%
New agency
Established successful relationship with advertisement agency
70% Identified
SmartPiXL revealed 70% of their target audience
Accurately capture roi
Led to significant improvements of business outcomes
Summary
Region
- Southeast
industry
- Finance
Company size
- Medium
rmg solutions
- SmartPiXL
- Digital Marketing
about
Hippo Lending is an industry leader in providing financial solutions for health care professionals. Hippo Lending seeks to reach veterinarians, dentists, doctors that are 5 years out of medical school.
Challenge
Hippo Lending had a challenge in effectively targeting the correct audience despite spending significant sums on SEO and media advertising. Recognizing this change was crucial in driving their marketing success.
strategy
Recognizing the need to target the correct audience was crucial for Hippo Lending’s marketing success, RMG stepped in to address this issue. RMG collaborated with Hippo Lending to redefine their audience targeting strategy through advanced data analytics.
solution
Through the use of SmartPiXL, the audience of their website was found to be wrong. SmartPiXL showed 70% of the audience was 60+ years old making under $75K, while their current target was towards an audience of 45-60 years old making $100K or more.
results
RMG drove a massive change in Hippo Lending’s advertisement direction. A new agency was brought in to target the identified populations, a website redesign was made by RMG with the SmartPIXL data, and the media partner was then advised on the targeting to create more effective marketing. In this 3.5 year relationship, there has been 6 times the growth in their media campaign.