Case Studies > Tourism > Visit South Bend
Exploring South Bend: Unlocking Tourism Potential with Data-Driven Insights
Transforming Visitor Data into Actionable Strategies for Tourism Growth in South Bend
Highlights
Visitor Insights
Achieved 25-30% match rates of visitors across key locations.
Enhanced Campaigns
Refined digital campaigns and in-market promotions based on detailed visitor data.
Database Growth
Imported de-anonymized visitors into the Visit South Bend database for future engagement.
Strategic Targeting
Identified and prioritized key geographies to maximize marketing impact.
about
Visit South Bend, the leading Destination Marketing Organization (DMO) for St. Joseph County, is dedicated to enhancing visitor experiences and driving economic growth. RMG’s collaboration with Visit South Bend began as an educational partnership to provide actionable insights into their market.
Challenge
Visit South Bend aimed to understand the comprehensive impact of tourism across St. Joseph County. While the University of Notre Dame serves as a significant attraction, they sought to uncover:
- The reasons behind visitor stays in the county.
- The duration of visits.
- The role and impact of sports tourism on the local economy.
We were anxious to get a better understanding of seasonal visitors and the impact of sports tourism in our market. RMG’s Bullseye technology delivered tremendous insights and unmatched visitor information we could use to engage with previously unknow audiences.
strategy
RMG deployed Bullseye geoframes to gather data from five strategic locations, including the renowned Potawatomi Zoo. The approach provided a detailed analysis of visitor behavior, extending to surrounding areas to better identify and understand audiences engaging with South Bend’s attractions.
solution
Through Bullseye geoframing, RMG delivered:
- Visitor match rates of 25-30% in key areas across St. Joseph County, including Mishawaka, downtown South Bend, and the University of Notre Dame.
- Insights into visitor demographics, interests, lengths of stay, and movement patterns, offering previously unavailable data.
These insights enabled Visit South Bend to optimize its marketing strategies and promotional activities effectively.
results
Visit South Bend CEO Jeff Jarneke actively engaged with the deployment, using Bullseye’s data to:
- Validate and refine marketing and awareness strategies
- Collaborate closely with their advertising agency to improve targeted digital campaigns and in-market promotions.
- Confirm and prioritize target geographies for their efforts.
Additionally, de-anonymized in-person visitors were imported into the Visit South Bend database, ensuring continued engagement and promotional success.
Ready to Transform Your Marketing Performance?
Our experienced team is here to help you increase customer engagement, increase return on ad investment, enhance your marketing data, and get improved marketing performance.