Two Companies Come Together to Help Destinations and Hotels Succeed Using Data Intelligence

Two highly experienced organizations rooted in the hospitality and travel industry, Total Hospitality Industry Solutions and Response Marketing Group have announced a formal partnership to expand service offerings to their clients and the broader market. THIS and RMG will partner to bring market-leading capabilities in targeted group and leisure travel marketing services to their clients while remaining independent agencies. The CEOs of both agencies expressed a shared belief that the expanded offerings from the partnership allowed their respective clients best-in-class services that complement existing strengths of Total Hospitality Industry Solutions and Response Marketing Group while maintaining their core focus.

Total Hospitality Industry Solutions CEO Gary Schirmacher says the partnership enhances the capabilities of both firms. “We’ve known RMG for some time, speaking at many of the same conferences and sharing some of the same clients,” he says. “Their analytical approach aligns well with our hospitality strategies and allows us to bring new modeling and reporting offerings that benefit our leisure clients.” He sees the ability to deliver an integrated sales and marketing strategy to clients as a value-add, saying, “Anytime you can leverage the credibility of a 30-year veteran agency for client benefit only enhances successful outcomes for us and our client partners.” Ray Ezelle, president of THIS, adds, “Our partnership with RMG will allow us to offer customized data solutions for destinations and hotels to increase their transient business and shift OTA reservations to hotels direct.”
Jim Harenchar, CEO of Response Marketing Group, is excited to have a partner that complements RMG offerings. “We’ve intentionally not offered group sales and meeting services as it has not been a part of our core skills,” he says. “Being familiar with THIS, having similar clients and sharing similar goals meant we could develop a partnership that allowed each firm to continue to focus on its core offerings while expanding the services we can now bring to our clients. The tourism sector in particular has been devastated by the pandemic. We see this partnership as an opportunity to bring expanded services to the market as recovery begins in 2021. We view THIS as a great addition to our core strengths, and I know they share that sentiment.”

Total Hospitality Industry Solutions works with specialized partners to offer turnkey sales, marketing and data solutions that generate new business at a significantly lower cost for DMOs, hotels and hospitality organizations. THIS customizes targeted programs that increase the sales funnel and conversions, expedite the sales process and drive ROI, providing a cost-effective, proactive, outsourced sales solution that produces results.

Response Marketing Group has been providing data-driven analysis and marketing campaign implementation to a variety of Fortune 1000 companies in the tourism, financial services, insurance and nonprofit sectors for more than 30 years. Its hospitality clients include The Ritz-Carlton, Marriott International, Explore Georgia, Arkansas Department of Parks and Tourism, Visit Jacksonville and Memphis Tourism. RMG offerings focus on visitor segmentation and profiling, data hygiene and predictive modeling leading to targeted advertising via email, direct mail and social media.


Ray Ezelle, President, Total Hospitality Industry Solutions  |

Jim Harenchar, President, Response Marketing Group  |