Response Marketing Group announced yesterday they are excited to deploy SmartPIXL technology as a part of their Bullseye identity resolution suite of services. Working with M1 Data & Analytics as a partner, SmartPIXL allows clients to identify branded site visitors across all digital properties, like websites, landing pages, and microsites. Using a daily FTP feed, RMG clients receive reporting on-site activity that includes data such as; pages visited on your website, name, email, address, marital status, gender, vehicle owned, etc. from a roster of over 300 available attributes.
“Today, approximately 90-95% of client’s website visitors provide no information and complete no forms. We’re really excited to partner with M1 and add SmartPIXL as another identity resolution tool our clients can access within our Bullseye suite of data intelligence”, says RMG President & CEO Jim Harenchar. “We see our tourism clients benefiting tremendously from the ability to identify and engage with those visitors who are clearly expressing an interest in their location, resort, or attractions. Really, any consumer or B2B client will benefit from the insight gained through SmartPIXL. Especially with the upcoming browser shift away from first and third-party cookie data.”
Easily see all of your campaigns, media channels, and responses in one single view. Know what markets and strategies are performing best and interact with your customer directly from the system. Deploy engagement strategies using opt-in email addresses gained from the 200 million household data files from RMG. In addition, SmartPIXL provides clients Facebook integration. Data can flow into a custom audience for you to target with no privacy restrictions because it’s your data.