Perhaps never in tourism history has the need to collect and apply traveler insight been as great as 2021. Coming off the impact of COVID on the industry, those that will emerge the fastest and the healthiest are organizations that embrace, collect, apply and measure data. RMG is pleased to be providing products and services that allow our clients to better navigate the landscape of Ad Tech.
Thanks to our great friends at Southeast Tourism Society for hosting the webinar “Making Sense of Ad Tech in 2021”. I was honored to present our POV on the role of Ad Tech and how it can help increase visitor insights and improve marketing effectiveness. If you care to download a copy of the presentation, let us know.