Short-term rentals just stole the show.
In Q2 2025, they beat hotels in every U.S. region—with an average 9-point RevPAR edge. If you’re in the business of attracting and keeping guests, this is your wake-up call.
The Fast Facts:
- Rocky Mountains: STRs +9% vs. hotels –3%
- Mid-Atlantic: STRs +11% vs. hotels –2%
- Hawaii: STRs +6% vs. hotels –8%
- Southwest: STRs down –4%, but hotels fell harder at –7
What It Means for You:
Travelers are booking later, staying shorter, and being more price-conscious. To win, you need visibility into your customer’s journey—not just who booked, but who clicked, browsed, compared, and walked away.
That’s where SmartPiXL and Bullseye come in:
- SmartPIXL unlocks insights on every website visitor—their paths, behaviors, demographics, and engagement—even when they don’t fill out a form.
- Bullseye uses geolocation intelligence to show you exactly who is showing up and where they’re coming from, closing the loop between digital interest and real-world presence.
Together, they transform anonymous clicks into actionable audiences—so you can target smarter, personalize campaigns, and maximize RevPAR in volatile markets.
The STR market is shifting fast. Don’t just react—lead.
👉 Schedule a demo today to see how Bullseye + SmartPIXL can help you own the next quarter.