Richmond, VA – October 7, 2025 — RMG, a leader in data-driven marketing, celebrates its 39th anniversary this month, marking nearly four decades of helping brands, destinations, and organizations uncover insights that drive measurable business growth.
Since its founding, RMG has evolved from a direct marketing analytics firm into a full-scale AdTech and audience intelligence partner—serving clients across tourism, finance, healthcare, and beyond. Through proprietary technologies like SmartPiXL and Bullseye Geoframing, RMG empowers clients to understand who their audiences are, where they engage, and what drives them to act.
“Our clients trust us to transform their data into powerful, actionable stories,” said Jim Harenchar, CEO of RMG. “Celebrating 39 years is really about celebrating those partnerships—and our shared commitment to innovation and insight.”
As part of its anniversary celebration, RMG is spotlighting client stories and thought leadership.
RMG’s clients continue to see measurable results:
“Just having access to the data that we can capture through SmartPiXL alone puts us ahead.”
— Stacy Hamilton, VP of Marketing & Communications, Alys Beach
“RMG brought fantastic insights and a new depth to our customer understanding.”
— Kevin Walsh, Director of Customer Experience, The Ritz-Carlton
“The campaign was a huge success—contributing over $800K in incremental revenue in just over 100 days.”
— Community Veterinary Partners
“The solutions provided by Response Marketing Group helped us gain deeper insights into our customers, allowing us to enhance our data and improve the overall customer experience. By understanding a customer’s product interests and context, we can personalize our offerings and make them more targeted”
—Martijn Scheijbeler, RVshare
From predictive modeling to geoframing intelligence, RMG’s solutions continue to redefine what’s possible when marketing meets measurement.
As RMG approaches its 40th year, the company remains focused on what has always set it apart—clarity, connection, and measurable impact.