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We’re All In This Together

Response Marketing Group has a long history of working with clients in the hospitality and tourism industry, dating back to 1997. Together, we’ve weathered the tumult of recession from 2008-2010 and the dramatic budget cuts and industry consolidation. We do know that as with 9/11, nearly everyone in the tourism and hospitality community will be touched by this event - some will experience a much bigger impact. We know we will get through this. Together. We believe that domestic tourism will bounce back much more quickly than international tourism. But, will the tourism sector be ready to capitalize on that, [...]

By |April 8th, 2020|Categories: News|0 Comments

Bullseye from RMG

  RMG Introduces Game-Changing Identity Resolution Ad Tech That Incorporates Geotargeting. http://bit.ly/Bullseye2020 Taking traditional geofencing to a new level, Bullseye from RMG allows marketers to address the long-standing question of identity for location-based events such as festivals, athletic events, concerts, attractions, parks and visitor centers. Now, event sponsors and promoters can identify attendee information by using Bullseye to provide critical household-level information - name, address and email to develop ongoing relationship marketing. By partnering with RMG, clients gain access to over 100 million households and 300+ attributes to enhance initial profiles with demographic, psychographic and geographic information. What was once [...]

By |November 18th, 2019|Categories: News|0 Comments

RMG Announces Affiliate Partnership With Southeast Tourism Society

RMG is pleased to announce an expanded relationship with the Southeast Tourism Society. As an Affiliate Partner, RMG is now offering members their complete service offerings at Member Pricing. To kickoff the new Affiliate partnership, RMG is offering the 2020 Digital Action Plan and 1/2 day workshop at member-only rates through December 31. The Digital Action Plan includes the Data Portrait Analysis https://rmgusa.wpengine.com/rmg-sample-data-portrait-analysis-for-the-tourism-industry/so popular with many STS members and other CVBs and DMOs. The 1/2 day workshop takes Data Portrait Analysis findings and applies them to targeted audience segments by developing multi-channel campaigns using email, social and display. “We’ve relied [...]

By |October 17th, 2019|Categories: News|0 Comments

Big Data Is Great, But Don’t Overlook The Power Of Small Data

      I really enjoyed this short article from Neil Michel at WireStone. https://www.chiefmarketer.com/big-data-is-great-but-dont-overlook-the-power-of-small-data/ It underscores what we have been telling our clients for the last few years. In the face of all the talk regarding Big Data and AI, it's the basic blocking and tacking of database marketing that seems to be overlooked. At RMG, our Data Portrait Analysis is the perfect example of the valuable insight that can be gained by appending demographics, psychographics and geographic attributes to your current customer information. It doesn't matter if you have a formal CRM platform or are simply collecting information in [...]

By |November 8th, 2018|Categories: News|0 Comments

Engaging New Research From BuzzSumo For 20,000 Brands On FaceBook

Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018 and the results are extremely interesting! https://blog-bufferapp-com.cdn.ampproject.org/c/s/blog.bufferapp.com/facebook-marketing-strategy/amp BuzzSumo has access to some of the most robust Facebook data on the planet, which powers some incredible research studies like this one where they analyzed more than 100 million Facebook videos. Some of the findings - there has been a 24% increase in the number of posts per quarter from 6.5m posts to 8.1m posts over the past year. That’s an increase from 72,000 posts per day in Q1 2017 to 90,032 posts per day in Q2 [...]

By |September 5th, 2018|Categories: News|0 Comments
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