Five “Must-Do” Data Practices You Should Employ Before 2022

Data is like gold to a marketer. . . Yet 76% of marketers don’t make use of data in their online marketing and targeting. As visitors returned in 2021 to pre-pandemic levels, destinations had an opportunity to capture post-COVID travel data that will pay dividends in 2021. While basic data maintenance may not be "sexy", it's a critical function that drives increased ROI for your marketing. After performing data hygiene, appending and enhancement you are ready to communicate with your inquirers and visitors at a personal and informed level. According to McKinsey & Co “Seventy-one percent of consumers expect companies [...]

By |November 12th, 2021|Categories: News|0 Comments

Southeast Tourism Webinar – Making Sense of Ad Tech

Perhaps never in tourism history has the need to collect and apply traveler insight been as great as 2021. Coming off the impact of COVID on the industry, those that will emerge the fastest and the healthiest are organizations that embrace, collect, apply and measure data. RMG is pleased to be providing products and services that allow our clients to better navigate the landscape of Ad Tech Thanks to our great friends at Southeast Tourism Society for hosting the webinar "Making Sense of Ad Tech in 2021". I was honored to present our POV on the role of Ad Tech [...]

By |September 14th, 2021|Categories: News|0 Comments

Jane Smith Was On Your Website Last Night

Jane, mother of two children 12 and 14, marathon runner and avid skier, was on your site looking at your area and attractions. She has been to Orlando, the Grand Canyon and Boulder in the last 3 years. She may have clicked on a Facebook ad or found you on a Google search or received your email. Do you know? Not just how she found you, but all about Jane and her interests? […]

By |July 27th, 2021|Categories: Customer and Client Insight|0 Comments

The Importance of Knowing Your Customer and Prospect

Business, ultimately, comes down to relationships. Can you imagine sitting with your three closest friends and knowing nothing about them? What would you talk about? How would you plan events or gatherings together? How would you even know that these are people you want to associate with in the first place? […]

By |June 8th, 2021|Categories: Customer and Client Insight|Tags: , , |0 Comments
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