New RMG Partnership Helps Drive Customer Engagement and Increase Visitors

Two Companies Come Together to Help Destinations and Hotels Succeed Using Data Intelligence     Two highly experienced organizations rooted in the hospitality and travel industry, Total Hospitality Industry Solutions and Response Marketing Group have announced a formal partnership to expand service offerings to their clients and the broader market. THIS and RMG will partner to bring market-leading capabilities in targeted group and leisure travel marketing services to their clients while remaining independent agencies. The CEOs of both agencies expressed a shared belief that the expanded offerings from the partnership allowed their respective clients best-in-class services that complement existing strengths [...]

By |March 30th, 2021|Categories: News|0 Comments

Do You Know Who Your Visitors REALLY Are?

With respected tourism research firms like Destination Analyst and Longwoods predicting that in 2021, 70-80% of DMO visitors will be returnees, it seems critically important to know who your visitors really are. That means understanding the detail such as their age, gender, income, presence of children, net worth, behaviors, preferred channels and interests. AT RMG, we've used data appending to help our clients gain a MUCH clearer picture of exactly who has an interest in their location, product or service. RMG offers the Data Portrait Analysis as an analytical tool to better understand your audience. By providing your data files, [...]

By |February 2nd, 2021|Categories: News|0 Comments

Using CRM Data To Drive Incremental Bookings

In 2021, customer intimacy and engagement will be key drivers to increasing bookings. Is your CRM or guest data capable of developing that engagement? At RMG, we are leaders in guest segmentation, engagement and driving incremental room nights. Are you ready for 2021? At RMG our mission is to help clients nurture and deepen the relationships of existing customers, create relationships with new customers and make your property the brand of choice. Our CRM efforts are designed to drive key business metrics across your key segments including: •Guest Engagement •Frequency and Length of Stays •Revenue per Stay To learn more about RMG [...]

By |January 25th, 2021|Categories: News|0 Comments

Full Tourism Recovery Not Expected Until 2023-24

                    According to a newly released McKinsey Research report, their tourism recovery model forecasts a cumulative drop of $3 trillion to $8 trillion before tourism expenditure returns to pre-COVID-19 levels. Recovery will be slow and driven by the underlying dependencies countries had on domestic and nonair travel. An optimistic recovery scenario, combining rapid virus containment and rebounding economies, will see recovery to 85 percent of 2019 volumes by 2021 and a full recovery by 2023. For the full report, click here https://www.mckinsey.com/industries/travel-logistics-and-transport-infrastructure/our-insights/covid-19-tourism-spend-recovery-in-numbers?cid=other-eml-alt-mip-mck&hdpid=e6aafcaa-045d-4edd-a1e8-928474b32579&hctky=10102919&hlkid=69a4838c7bbb4e19992059b3f56f62bc

By |October 26th, 2020|Categories: News|0 Comments

US Travel Digital Ad Spending Will Drop By 41.0% (YoY) To Just $3.24 billion.

All of us working in the tourism and hospitality sectors are acutely aware of the impact the pandemic has had on our industry. If you did not see the recent research from eMarketer, here is a link to the startling facts; https://www.emarketer.com/content/travel-industry-ad-budgets-crater-historically-challenging-year?ecid=NL1001                                 So now what? Our industry is not one to stick our heads in the sand, so recovery is taking many shapes. At RMG, we've been advocates of using these "down times" to focus on greater understanding of your data: exactly who are your [...]

By |October 6th, 2020|Categories: News|0 Comments
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