Is Your Next Visitor Possibly The Most Important Ever?

In our post-COVID world, is it possible that the visitors you are seeing now might be the most important ever? These travelers have self-identified as individuals who 1) are willing and interested to spend their time and money in your location and 2) Demonstrate a trust factor that allows them to WANT to be in your market over others. As such, understanding as much about them is critical to building a relationship, increasing engagement and enhancing your visitor insights. Using tools like Bullseye from RMG to identify these visitors by first and last name, terrestrial and email address and enhancing [...]

By |June 22nd, 2020|Categories: News|0 Comments

Early Guidance For Tourism From China’s First Weeks Following Re-Opening

If you haven't had the opportunity to read the latest McKinsey Consulting report on China's travel behaviors following the re-opening of the market, I encourage you to download their analysis here. The-way-back-What-the-world-can-learn-from-Chinas-travel-restart-after-COVID-19-vF Here are some of the critical takeaways our Tourism operators and marketers can glean from the first few weeks of their experience: McKinsey’s China consumer-sentiment survey shows that confidence in domestic travel rose by 60 percent over the past two weeks. Domestic, even regional travelers are still cautious. They prefer to stay close to home—choosing, for example, to drive or take trains to regional destinations. “Staycations” are popular [...]

By |May 12th, 2020|Categories: News|0 Comments

RMG Hosts Webinar – “Ready To Roll – 3 Steps To Fine Tune Your Marketing For Post COVID Recovery”

Team RMG was excited to host a Webinar for the Southeast Tourism Society focused on post COVID-19 recovery. With 34 years in business and multiple national crises or recessions, Response Marketing Group has learned one valuable lesson - those best prepared and ready to resume marketing will recover quickest. Whether you’re managing a local or regional CVB or a state tourism office, understanding your visitor and target audience is mission-critical in the coming environment. Click here to download a copy of the presentation: Click here to link to the full webinar recording:

By |April 30th, 2020|Categories: News|0 Comments

We’re All In This Together

Response Marketing Group has a long history of working with clients in the hospitality and tourism industry, dating back to 1997. Together, we’ve weathered the tumult of recession from 2008-2010 and the dramatic budget cuts and industry consolidation. We do know that as with 9/11, nearly everyone in the tourism and hospitality community will be touched by this event - some will experience a much bigger impact. We know we will get through this. Together. We believe that domestic tourism will bounce back much more quickly than international tourism. But, will the tourism sector be ready to capitalize on that, [...]

By |April 8th, 2020|Categories: News|0 Comments

Bullseye from RMG

  RMG Introduces Game-Changing Identity Resolution Ad Tech That Incorporates Geotargeting. Taking traditional geofencing to a new level, Bullseye from RMG allows marketers to address the long-standing question of identity for location-based events such as festivals, athletic events, concerts, attractions, parks and visitor centers. Now, event sponsors and promoters can identify attendee information by using Bullseye to provide critical household-level information - name, address and email to develop ongoing relationship marketing. By partnering with RMG, clients gain access to over 100 million households and 300+ attributes to enhance initial profiles with demographic, psychographic and geographic information. What was once [...]

By |November 18th, 2019|Categories: News|0 Comments
Load More Posts
Go to Top