news & Articles
Summer 2025 Travel: Elevated Experience Demand Smarter Marketing
A New Travel Mindset is Driving Travelers to Make Different Choices Travelers aren’t spending more. They’re choosing better. Americans this summer are planning fewer trips,
Travelers Pivot to Shoulder Season and Last-Minutes Deals Amid Rising Costs
How Inflation is Reshaping the Way People Plan Their Getaways As the cost of living continues to rise, travelers are making strategic decisions to keep
How Smarter Data Leads to Smarter Marketing
Three Ways to Reclaim Control in Uncertain Times Most businesses waste time guessing what will work.Jim Harenchar doesn’t. As President and CEO of Response Marketing
Data Still Wins: Lessons from Jim Harenchar
How a 39-Year-Old Business Still Leads with Data Jim Harenchar built a data-first company in 1986.Today, his team still uses the same principles—refined by decades
How Data-Driven Marketing is Changing Hospitality
Your marketing strategy might be wasting money. Do you know which half? In this episode of The Michelle Pascoe Hospitality Podcast, Jim Harenchar, CEO of
The Power of Data-Driven Marketing on The Digital Slice
Jim explains how RMG developed proprietary tools like SmartPiXL and Bullseye to track customer engagement. These tools help businesses connect website visits or on-site visits to real-world actions.
Watch Our Video Blog Posts
Explore Our YouTube Videos
Playlist
0:16
0:16
0:16
Ready to Transform Your Marketing Performance?
Our experienced team is here to help you increase customer engagement, increase return on ad investment, enhance your marketing data, and get improved marketing performance.